By Dennis Hartley

(Originally posted on Digby’s Hullabaloo on May 17, 2025)

Just in: From the nanosecond you log in to a social media platform, you are being tracked. Not only are you being tracked, but you are being filed, stamped, indexed, briefed, debriefed, and numbered (YOU are Number 6). In short: you are being bought and sold. That smart phone, laptop, or tablet in your hands is not the “product”. YOU are.

I know. In this day and age, any internet-savvy 8 year-old could tell you that.

Consequently, it was hard for me to be shocked, shocked by the revelations in Babis Makridis’ “torn from the headlines” investigative documentary. Although to be fair, his film does take a slightly different tack from similar exposés I’ve seen about how we’ve all become slaves to the algorithim; this one focuses on the proliferation of digital ad fraud.

To demonstrate how easily cyber scammers can cash in, Makridis enlisted a former tech executive to form a team of software developers to create a digital ad fraud operation, and basically documents thier step-by-step procedure (don’t try this at home, kids).

Unfortunately the film stalls out once the team starts getting hits and picking pockets (we are assured they did not bank the revenue). I suppose it’s interesting to learn how everyone from advertisers to phone users are getting screwed (except for Google and Meta, who still reap massive revenue-whether ad click data is legit or artificially inflated) but it leaves you wondering what you’re supposed to do with this information (maybe switch off and go touch some grass?).