By Dennis Hartley

(Originally posted on Digby’s Hullabaloo on May 24, 2014)

What struck me about Jody Shapiro’s portrait of Burt’s Bees founder Burt Shavitz was not the story of how the roadside entrepreneur co-created and then ended up signing away ownership of a company now worth $900 million, but the fact that he could care less…as long as he’s got his dog and his modest farm. Perhaps it’s his philosophy, which goes like this: “It’s important to be able to separate one’s wants from one’s needs.”