SIFF 2014: Burt’s Buzz ***

By Dennis Hartley

(Originally posted on Digby’s Hullabaloo on May 24, 2014)

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What struck me about Jody Shapiro’s portrait of Burt’s Bees founder Burt Shavitz was not the story of how the roadside entrepreneur co-created and then ended up signing away ownership of a company now worth $900 million, but the fact that he could care less…as long as he’s got his dog and his modest farm. Perhaps it’s his philosophy, which goes like this: “It’s important to be able to separate one’s wants from one’s needs.”

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