By Dennis Hartley
Live bait: The Yes Men chum for corporate sharks
What do you get when you throw Roger and Me and The Sting into a blender? Probably something along the lines of The Yes Men Fix the World, an alternately harrowing and hilarious documentary featuring anti-corporate activist/pranksters Andy Bichlbaum and Mike Bonanno. This is a more focused follow up to their ballsy but uneven debut, The Yes Men. In that 2003 film, they established a simple yet amazingly effective Trojan Horse formula that garnered the duo invitations to key business conferences and TV appearances as “WTO spokesmen”. Once lulling their marks into a comfort zone, they would then proceed to cause well-deserved public embarrassment for some evil corporate bastards, whilst exposing the dark side of global free trade. (Most amazingly, they have managed not to suffer “brake failure” on a mountain road, if you know what I’m saying).
In this outing, Bichlbaum, Bonanno and co-director Kurt Engfehr come out swinging, vowing to do a take-down of a very powerful nemesis…an Idea. If money makes the world go ‘round, then this particular Idea is the one that oils the crank on the money-go-round, regardless of the human cost. It is the free market cosmology of economist Milton Friedman, which the Yes Men posit as the root of much evil in the world. Of course, there is not much our dynamic duo can do at this point to take the man himself down (as the forlorn expressions on their faces during a visit to his grave site would indicate); but the Idea survives, as do those who would “drink the Kool-Aid”. And thus, the fun begins.
Perhaps “fun” isn’t quite the appropriate term, but there are definitely hijinx afoot, and you’ll find yourself chuckling through most of the film (when you’re not crying). However, the filmmakers have a loftier goal than mining laughs: they want to smoke out some corporate accountability; and ideally, atonement. I know that “corporate accountability” is an oxymoron, but one still has to admire the dogged determination (and boundless creativity) of the Yes Men and their co-conspirators, despite the odds.
Case in point: the 1984 Bhopal disaster in India, when a Union Carbide pesticide plant mishap exposed 500,000 people (200,000 of them children) to a toxic gas. Between 8,000 and 10,000 deaths occurred within 3 days. Since then, an estimated additional 25,000 Bhopal residents have since died from complications due to exposure. Union Carbide eventually paid an insurance settlement to the Indian government of 470 million dollars in 1989 (it sounds like a lot of loot…until you split it 500,000 ways). To add insult to injury, Union Carbide pulled up stakes (read: fled the scene of the crime) without ever cleaning up the site; to this day residents are drinking groundwater leached by toxins.
In 2004, BBC News did a special report on the 20th anniversary of the tragedy, which included an appearance by a spokesman for Dow Chemical (the corporation that had just recently acquired Union Carbide at the time of the broadcast). The spokesman, a Mr. “Jude Finisterra” made an astounding, headline-grabbing announcement: In an effort to truly atone for the Bhopal incident, Dow Chemical was going to invest a tidy sum of 12 billion dollars to clean up the area and compensate the victims. For several hours, all hell broke loose; Dow stockholders panicked and dumped over 2 billion dollars worth of stock in record time. To anyone with a soul, it was too good to be true-corporate criminals coming clean on live TV, in front of 300 million viewers? There’s hope for humanity! Well, not exactly. “Jude Finisterra” was really a member of our intrepid duo.
But the point was made; in fact, the real beauty of the ruse didn’t come into full flower until the Yes Men were “exposed”. When the real Dow Chemical spokespeople jumped into the fray to denounce the prank, they only made themselves look more ridiculous (and culpable) by essentially saying “Obviously, we would not commit such a large amount of money in this manner (i.e. of course we would never publicly take responsibility for the deaths of tens of thousands of innocent people).”
The most distressing thing to observe is how quickly the MSM jumps in to toe the corporate line; in the case of the Dow sting (and later in the film, when they pose as HUD spokesmen, announcing that the government agency will provide housing for all the Katrina victims it had originally displaced in order to clear the way for redevelopment by private sector contractors) the newspapers and TV news anchors condemn the “cruel hoax” that gave “false hopes” to the victims of Bhopal and Katrina, respectively.
When the concerned Yes Men travel to Bhopal to personally apologize to the residents for their “cruelty”, they are greeted with open arms; one Bhopal victim tells them that even though he was admittedly disappointed, he was, for an hour or so, “in Heaven”. By the end of the film, the Yes Men may not actually “fix the world”, but they certainly succeed in giving it hope with their sense of compassion and infectious optimism. And for an hour or so, I was in Heaven.